Turn Your Website's Wasted Traffic Into Qualified Leads
Most B2B websites convert at 1-3%. You're leaving 97% of your visitor value on the table. Conversion engineering changes that - through systematic audit, hypothesis, testing, and scale.
Where Your Visitors Drop Off
:: Core Services
What We Optimise
Conversion Audit & Heatmap Analysis
- Heatmap analysis showing where visitors click, scroll, and linger
- Session recordings revealing exact abandonment moments
- Funnel analysis identifying highest drop-off pages
- Behavior segmentation of high-intent vs casual browsers
- Mobile vs desktop comparison exposing channel-specific issues
- Scroll depth tracking and friction point mapping
A/B Testing Framework
- Hypothesis development from visitor behavior insights
- A/B testing of headlines, CTAs, form fields, social proof
- Multivariate testing for complex optimization
- Statistical significance validation
- Test sequencing prioritising high-impact experiments first
- Continuous testing roadmap for 6-12 month cycles
Landing Page Optimization
- Hero section optimization: headline, subheading, CTA alignment
- Value proposition testing to find resonating messaging
- Form design engineering balancing capture vs abandonment
- Social proof placement at critical decision points
- Page flow optimization removing unnecessary friction
- Mobile conversion optimization for device-specific drop-off
User Journey Optimization
- Navigation structure audit for intuitive pathfinding
- Page flow sequencing and information hierarchy
- Micro-interaction design removing click-level friction
- Exit-intent optimization capturing abandoning visitors
- Internal linking strategy guiding visitors to conversion
- Cross-device journey mapping across mobile, tablet, desktop
Form & CTA Engineering
- Form length optimization: fewer fields without losing quality
- Progressive profiling capturing data over time
- CTA copy engineering finding language that compels action
- CTA color and placement testing for maximum visibility
- Validation messaging improving form completion confidence
- Mobile form optimization for fingertap-friendly inputs
How Conversion Engineering Works
Audit & Analyze (Wk 1-2)
We install analytics and heatmapping tools, review your current performance data, analyse visitor behaviour, identify the 5-10 biggest friction points, and map your current conversion funnel.
Case Study
SaaS Platform, €2.2M ARR
We thought we had a traffic problem. Turns out we had a conversion problem. Flying Web Solutions showed us exactly where visitors were leaving - then systematically improved every step. Our lead volume doubled in three months, and we're still finding improvements.
Frequently Asked Questions
Ready to Turn Your Traffic Into Revenue?
Your website doesn't need a redesign. It doesn't need more traffic. It needs to work harder with the visitors you already have.
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