Build Your Content Engine: B2B Content Marketing That Drives Revenue
Most companies write blog posts and hope. Leaders build content engines that generate pipeline on demand. FWS builds systematic content strategies that attract qualified prospects and convert them at every stage of the buyer journey.
Content Without Strategy Is Just Noise
Your company probably has a blog. It probably generates no revenue. That's because content without strategy is expensive activity disguised as marketing.
Generic content that nobody reads
Articles about industry trends that could apply to any company. 10 pageviews per post. No conversions. Writing blog posts about 'marketing best practices' means nothing.
Social posts that don't convert
Sharing your blog post on LinkedIn 47 times and hoping someone converts. Activity does not equal results. Your competitors' content gets engagement. Yours disappears into the feed.
No connection between content and revenue
You're spending 20 hours per month on content and can't answer 'how much revenue did that generate?' Content becomes a cost center, not a growth lever.
Scattered effort across too many channels
Writing for LinkedIn, starting a newsletter, producing video, updating the blog - but no integrated strategy. Each piece works in isolation instead of reinforcing each other.
Competing with much better content
You're trying to rank for industry keywords against companies with 100x your budget and 10x your content expertise. Your content gets buried on page 5.
Discover High-Value Keywords
Our keyword research identifies the exact terms your ideal customers are searching for - then we build content that ranks.
Your Complete Content System
SEO Strategy & Keyword Research
- Topic cluster strategy
- Keyword mapping to buyer journey
- Competitor gap analysis
- Search intent alignment
Content Strategy & Planning
- Editorial calendar (12+ months)
- Content pillars definition
- Buyer journey mapping
- Content gap analysis
Content Production
- Blog posts & long-form guides
- Case studies & whitepapers
- Landing pages
- Thought leadership content
SEO Optimization & Featured Snippets
- On-page optimization
- Featured snippet targeting
- AI search optimization
- Schema & structured data
Content Performance Analysis
- Traffic attribution
- Conversion tracking
- Content ROI measurement
- Refresh strategy
From Research to Revenue
Research & Strategy (2-3 wk)
Competitor content analysis, customer interview research, keyword research and opportunity mapping, and buyer journey mapping.
Content Engines That Deliver
B2B SaaS Company
0+ leads/moBuilt content engine targeting 15 high-intent keywords. Ranked for 12 keywords by month 12. CAC reduced by 42%.
Professional Services Firm (Cork)
0 new clients yr 1Hyper-local content strategy targeting Cork-specific keywords. Ranked top 3 for 8 local keywords within 6 months.
B2B MarTech Platform
0% trafficRebuilt stagnant blog with buyer journey research and alternatives content. 140 qualified leads and 8 sales-qualified conversations.
We had writers, we had a blog, but no strategy. FWS showed us we were creating content in a vacuum. Now every piece of content has a purpose, targets a keyword, and drives leads. Content that used to get 50 views now gets 2,000+ views and converts.
David M.
Founder
Digital Agency (Cork)
“As a Cork agency, we thought we couldn’t compete nationally. FWS helped us dominate local search with content that speaks directly to Cork businesses. We went from ‘unknown agency’ to ‘the experts’ in our niche.”
Frequently Asked Questions
Ready to Build Your Content Engine?
Most B2B companies in Ireland are leaving revenue on the table because their content isn't strategic. Let's build a content system that ranks, converts, and generates predictable revenue.
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